It's amazing how liberating that notion is. How many times have you delayed writing an email response to your good friend because you wanted to wait until you had time to write something really special? And in delaying to write it perfectly, you end up insulting them because you didn't send anything for weeks. Then 25% of the letter turns into an apology. The same applies to marketing.
I love the popular notions of Minimal Viable Product and open-source methodology to release early, release often. It's smack dab in the middle of maker's culture and the concept of rapid prototyping. At it's heart, it means stripping away the noise and focusing on the customer need, solving it and learning in real life how to make it better. It doesn't mean fast, cheap and broken. Rather it uses minimalism and disciplined focus to make something better, sooner. It actually is about serving customers. Plus it starts creating momentum. Action begets action.
Tara @MissRogue Hunt, the founder of Buyosphere.com, wrote this so meaningfully. It is 10 lessons learned she is sharing with start up founders. But I believe the ideas here are powerful for marketers at large companies as much or even more so. It is super good.
