The Three Little Pigs Campaign for The Guardian UK

This campaign is so good I am speechless. The ingenuity, but more importantly the guiding cultural insight meshed with The Guardian's transformation. It is a great brief and the work is on brief. Jason Gonsalves from BBH Labs wrote an overview of The Whole Story campaign and the business strategy here. As a teaser, I pulled the video and one of the images below. But you'll appreciate it even more as a marketer if you see it all together on their site. Thank you to BBH, The Guardian and the storytellers.

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Addition March 9, 2012:

There are amazing parallels between the Three Little Pigs piece and the real life way KONY 2012 is playing out. From the connective spread of the message to the backlash and so forth. Fascinating and timely parallel. Here is the film and a Guardian article summarizing the controversy.