I had the delight of discovering @JoniGoldbach. It was in the midst of my mission to help marketers find their voice and step out from behind @BunnyBunny99. Joni is schooling all of us, even as she is starting her career. When I later sought her out in person, I learned that she has a great mentor. She told me she was quick to take their help, and she thanked them (+1 for the mentor!). But those aren't the not the only reasons why everyone should read this. Read it because this is marketing today. This is leading our industry. I couldn't possibly have said it better. Thank you, Joni and the posse of supporters who are rallied around you.
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